















As Facebook positions themselves as the ultimate identity and communication platform, they are planning to make some big moves soon... like building an email system. Why email? Well, it's a logical addition to their platform since they have your real identity and all your contacts. Pictured left, is a screenshot of Facebook's current messaging system (FYI, this is not real email). When they launch a real email system, this could potentially put a dent into other email services (like Gmail, Y! Mail, Aolmail, etc).
Email App: Has grown 122% (pictured left)
When you combine all the numbers and consider the growth, there's no question that email is one of the most popular ways to share. Everyone can email, even your mom. On the other hand, she'd have to be really savvy to communicate and share on Twitter. This is why Facebook email has huge potential—everyone, including your mom, will be able to use Facebook to message back and forth with their friends. By moving into the email space, Facebook can collect more data and retarget you and your friends with their ads. That's money in the bank. So, how much data will they have?
As it is today, Facebook makes up nearly 1/3 of all the sharing on the AddThis platform. If you combined Facebook + Facebook Email, they could potentially command a larger portion of sharing. From the perspective of AddThis, Facebook could collect even more data and traffic. So there's probably some big money there.JESS3 / AIGA Baltimore lecture from Jesse Thomas on Vimeo.


















This is a personal journal by Jeff Wong—currently living in DC, working for AddThis/Clearspring. This blog is a collection of his personal ideas, updates, and fascinating things found on the web. Give him a click if you have any recommended links, ideas, or just want to say hello.