mother's day is only a few days away, and are probably starting to panic. obviously there's express shipping... but what if your flowers don't get there in time?
imagine if there was an additional checkbox, next to next day shipping:
"oops, i forgot about mother's day, and i need an excuse for why the flowers didn't arrive in time!"
this service could ship additional flowers to your mother, with an apology letter from the company (ie. 1800flowers.com).
the letter could read, "Dear so-and-so, 1800flowers has shipped this late because of an unusually high order on mother's day. our apologies. please accept an additional dozen roses on behalf of our tardiness."