
See the hi-res image here. I thought this was a sweet illustration. Check out more of his illustrations here.

I just finished "Art of Innovation", by Thomas Kelly, last week. These are just a collection of points that resonated with me. Obviously this book covers much more, but I figured I'd share some of the things that struck me about IDEO and their process from a designer's perspective. My background is coincidentally industrial design, so most of the subject matter they covered is, in a word, refreshing.
Innovation starts with an "eye". Asking people for an opinion is not enough—observe every detail and watch how people interact with a product. Then create a bug list of all the problems and pain points.
You learn more from people who use the product and break the rules. Observation isn't enough. You have to look past it and examine their motivation. What it could do, "if only...".
IDEO explains that brainstorming is a craft that can be refined. They have "hot" brainstorming sessions all the time that leave people vibrating with excitement. Here are some things Kelly mentions...
Prototype. Never go into a meeting without a prototype. Always look for opportunities to make prototypes. When you go into a meeting with a prototype, it's easier for people to play and react to a product. Prototyping can communicate problems and should be iterated on. This process allows you to "fail well" by taking risks early. Try to see what rules can be broken.
Failing well is a lot like juggling. For example, small bean bags are optimal for learning—they don't roll or bounce away, hurt your hands or punish you for making mistakes. When you juggle enough and gain some more experience, you can take bigger risks... perhaps moving up to something like bowling pins, or even knives.
Build work spaces that encourages prototyping, drawing, and sketching.
IDEO has something called the Techbox. It contains a collection of innovative products that people can play with. If you're looking for inspiration, this where you go to get ideas.
Hiring people who are curious. IDEO doesn't always hire experts in their field. They look for people who are really curious, and have a can do attitude.
Look outside at other industries for inspiration. IDEO often looks at the bike industry as well as toys for inspiration.
Only rule is to create less rules. Rules limit innovation.
The ultimate instructional design: The Wetnap interface. "Tear open and use." All interfaces should strive to be as simple as this. If there is a process that is really complex, it should be designed to be manageable. Example: IDEO designed a defibrillator that a child could safely use, literally.
Don't let features blur what people should do with your product.
Have fun. IDEO makes every project fun and playful.
If you have a deadline, set up time to show your boss ideas early.
My goal for the next year is to ask all my friends, colleagues and coworkers for a book I should listen to (via audio book) or read. I'm looking for a change in perspective. If you have something that's a movie or video documentary I should watch, feel free to recommend it as well, as this list is not limited to books. Here is a list I'm currently working through.







These are the brilliant designers behind some of the most popular widgets on the web. Ben (left), Steve (center), Clay (right).
Robert (right, holding the envelope) threw together a little raffle prize for all the employees at Clearspring. Rajan (left) is pulling the first, out of 5, names out the envelope. While completely randomized, Robert was the first person picked. This was followed by ensemble of cheers, boos, and laughter. Robert, shocked, was generous enough to return the prize and redraw.
Carol (center, holding the raffle ticket with her name), was one of the winners. She also later received a gift, organized by the team, as a thanks for all her dedication, hard work, and taking care of us at the office.
Joel (left) picks another name from the raffle. Christopher (the guy, shadowed directly beneath Joel's chin) was another fortunate winner. Matt, one of our lead engineers, won as well. The other three winners were in our sales team, lead by Peggy.
A classic photo of Hooman (left) and Charlie (right). Later in the evening, Charlie talks about one of his old buddies who used to eat a bacon sandwich... yes, his friend microwaved a pound of bacon and sandwiches with bread, then eats it. Charlie explained this was a weight lifting dieting technique. HmmmmmmmMMMMmm...
Mano (left) and Rich (right). I'd like to note that Rich has taught me a few tricks in mixing sound in Logic. I'm hoping to pick up some more tips in the future.
Cyrus (left), Will (center), Will's wife (right). Nice candid photo of some of the brightest minds and leaders at our team.
A photo of Annie and me. Carol was kind enough to snag a photo with my camera. It seems people are starting to notice that there are very few photos of me. Heheh. I guess that's the result of being behind the camera.
Here's a youtube video that shows how I created it. It was created with photoshop and illustrator in about an hour.
I just picked this up off Craigslist last night. I've always wanted to own one since my college days. Unlike most modernist furniture, this one is actually very comfortable.
This is Le Corbusier. He was a Swiss-French architect, designer, urbanist, writer and also painter, who is famous for being one of the pioneers of what now is calledModern architecture or the International Style. He was born in Switzerland and became a French citizen in his 30s. He was a pioneer in studies of modern high design and was dedicated to providing better living conditions for the residents of crowded cities. His career spanned five decades, with his buildings constructed throughout central Europe, India, Russia, and one each in North and South America. He was also an urban planner, painter, sculptor, writer, and modern furniture designer. Read more here.
Corbu's architecture and design was heavily inspired by Mondrian's paintings. For those reasons, I'm tempted to put a poster of a Mondrian near the chair, as a reminder of the grid and minimalism.
Another option to compliment the Corbu chaise lounge would be a Rothko.
The last option would be a Nine Inch Nails poster, designed by David Carson.
This is a personal journal by Jeff Wong—currently living in DC, working for AddThis/Clearspring. This blog is a collection of his personal ideas, updates, and fascinating things found on the web. Give him a click if you have any recommended links, ideas, or just want to say hello.